Cynerge Website

Overview

Cynerge had outgrown its website. The company had evolved into a capable technology consultancy with deep government contracting experience, but the existing site felt flat, static, and indistinguishable from competitors.

The redesign wasn’t just a visual refresh. It needed to establish credibility with government stakeholders, communicate Cynerge’s capabilities clearly, and give talented people a reason to want to work there.

I led UX research, information architecture, visual direction, and high-fidelity design across a 10-month engagement, working with a small team of designers, a PM, and a WordPress developer.

Discover

Leadership wasn’t aligned on what the site should be. Some stakeholders wanted something dense and formal, suited to government RFPs. Executive leadership wanted something with more energy and personality. The one thing everyone agreed on: case studies mattered.

Rather than designing to those opinions, we grounded the project in internal research. We interviewed team members across technical, government-facing, and leadership roles, then synthesized findings through affinity and empathy mapping.

What came back was clear. Credibility was non-negotiable for government audiences. But people were Cynerge’s greatest differentiator, and they were nearly invisible on the existing site. The website wasn’t telling a coherent story about who Cynerge was or what made them worth hiring/joining.

Define

Three audiences shaped the design direction: a startup Product Owner looking for a technology partner, a Government Rep evaluating candidates for RFPs, and an aspiring developer deciding where to build their career. Their needs overlapped around one thing: clarity and trust.

The competitive landscape reinforced this. Most peer organizations leaned on conservative, text-heavy layouts that prioritized legitimacy over engagement and buried case studies deep in navigation. Cynerge had an opportunity to bridge two worlds: the rigor required for government contracting, and the warmth needed to attract people.

That insight ruled out safe, forgettable design from the start.

Develop

With a clear strategic foundation, we restructured the information architecture around four content pillars: who we are, what we do, life at Cynerge, and case studies. Case studies moved from buried supplemental content to a central part of every capability pathway.

Each designer independently wireframed key pages, then we workshopped the concepts together to pressure-test decisions against research and align on a shared direction.

When initial high-fidelity designs went to leadership, the structure and experience landed well.

The project then expanded from redesigning pages to rethinking how the brand showed up entirely. With freedom to explore new color, type, and tone, I developed a comprehensive set of high-fidelity screens built around an evolved visual direction: technology and nature as paired themes, movement and depth to convey momentum, and people front and center throughout.

I organized the work into a screen flow rather than isolated pages, so leadership could evaluate the design as a connected experience. My direction was selected as the path forward.

Deliver

The final site launched as a responsive WordPress build. Beyond the visual design, the deliverables included a full design system, annotated flows, and documentation to support the development handoff and future scaling.

Micro-animations were scoped into the prototype to communicate the long-term motion vision, even where company priorities limited what could be built initially.

Outcome

The redesigned site gave Cynerge a digital presence that finally reflected who they actually are. It balanced government credibility with human warmth, elevated case studies as proof of expertise, and created a scalable foundation for recruiting, partnerships, and future growth.

More than anything, it helped the company articulate something they hadn’t fully put into words before: their identity.